Amina Rubinacci Milano

M I N A  R U B I N A C C I M i l a n o . Project TIAR Studio . architetto Federico Florena . Photo Simone Florena. Lighting design Lightlive

Amina Rubinacci’s first flagship store in Milano is located in via Solferino, a prominent retail street in the heart of Brera district. Inspired by the cleanness and elegance of her clothes, tiarstudio designed a simple showcase for the products, including modular display units flexible enough to accommodate all type of garments produced. The entire ceiling of the showroom is clad with triangular designed plaster elements that defines and delineates the space. The ceiling conceals not only the new mechanical e electrical equipment’s but also the old structural elements of the building. Viewed from the street, the three full height shop window presents an uninterrupted view of the store while viewed from the interior, the transparency of the display unit’s and mannequins back panels, creates a backdrop of the cityscape.